AI creative optimization
- Memorable AI (acquired by Reddit)
- 2023–2024
An AI platform that predicts how an ad will perform before it runs, and turns that prediction into changes marketers can act on.
Relevant links
1. Potential at a glance
Every creative gets a predicted CTR, VTR, engagement and brand lift, per channel and objective, before any money is spent.
2. A prediction you can read
Where attention goes, when the ad is memorable, and how it scores: a quick High / Mid / Low first, the cognitive detail for whoever wants it.
3. From a score to an action
Each recommendation says what to change, why, and which KPI it moves, with a thumbs up or down to push back. When an ad already works, the product says so first.
4. Learning from live campaigns
After launch: brand lift, guideline compliance, ads wearing out, and which creative elements to use more or avoid.
5. Generating what comes next
What the brand has learned feeds new concepts, each one showing the insights behind it.
6. The marketing website
I also redesigned the website: the product front and center, the brands that trust it, and results from real A/B tests.
